Peta // Don’t fence me in

Humans have been stuck inside for a short time, yet some are already complaining about their freedom. Using the topicality of the lockdown, we launched a global campaign around an issue that everyone can finally relate to.

The animated film, social and OOH ran in the UK, US, Australia, Germany, France, The Netherlands and Spain.

Campaign highlight: Ricky Gervais liked the film on Twitter. Bastard could’ve at least shared it, no?

Animation: Lightfarm Studios

Role: Art Director / Creative Director