F/Nazca Saatchi & Saatchi // Visual identity

The strenght of the identity lies in the modernist aesthetics derived from the agency’s building (designed by Isay Weinfeld). Also the agency’s interior design evokes an art gallery mood with tons of white space. By removing all that wasn’t essential, we sticked the visual system to this minimalist aestethics which runs deep in F/Nazca Saatchi & Saatchi’s soul.

Role: Creative Director

Creatives: Marcelo Almeida / Marcelo Ribeiro