43º Creative Club Annual // Concept and Art Direction

In 2019, I was chosen to be the art director for the 43rd annual of the Brazilian Creative Club.

“Creativity is dead. Long live creativity”

Algorithms, formats, personalizations, data, clusters, six seconds, absolute truths that change every second.

Gurus, prophets, research.

The executioners of creativity are getting stronger and stronger.

Assassins of the outstanding.

Bureaucrats of the deja vu.

Do they want us to languish in mourning?

Fools.

We will appropriate the mourning.

And not out of grief.

But to celebrate its immortality.

Because with each stabbing, creativity is reborn.

With each wound, it not only flourishes, but multiplies.

Paradoxically, the more it is made a victim, the stronger and more important it gets.

Not only because it keeps being, the only escape for this mass creativicide, but also because it is the only one that can invent the next way of coming out unscathed.

Long life!

∞